WhatsApp Business API vs the Broadcast App: A Founder’s Guide
The free WhatsApp Business app gets you started; the API is a different category of tool. Here is when to graduate, what it actually costs, and the templates that get approved.
8 min read
Sneha Pandey
WhatsApp Business, SMS Marketing, Digital Marketing, Growth
Digital marketing strategist focused on WhatsApp Business API, bulk SMS campaigns, and growth hacking for Indian SMBs. Sneha has helped companies achieve 3x customer engagement through conversational commerce.
5 articles
Articles by Sneha Pandey
SMS vs WhatsApp vs Email: Which Channel Actually Works in India?
Open rates, costs, latency, and policy. A pragmatic comparison of the three big messaging channels in India and which one is right for which job.
8 min read
SEO for SaaS Startups in India: A Year-One Playbook
A practical first-year SEO plan for an Indian SaaS startup, from keyword research to link building, with the focus on what actually moves rankings.
9 min read
Product-Led vs Sales-Led: Which Growth Motion Fits Your SaaS?
PLG isn’t universally better than sales-led. The right motion depends on your ACV, time-to-value, and who actually decides to buy. Here is the framework.
8 min read
Newsletter Marketing in India: Why It Still Works in 2026
Email newsletters look unsexy next to TikTok and short-form video. They also outperform both for B2B and considered-purchase B2C in India. Here is why and how.
8 min read